Company Overview - Flipbook - Page 33
Doughnuts
Ecommerce
Project: Packaging Design
Brief: Get soft fresh doughnuts delivered safely
The brand owner of a household name in confectionery wanted a new transit
packaging solution for their ecommerce sales.
We proposed a new outer box design which allows the packer and end consumer
to easily slide the doughnut boxes in and out,resulting in less damages. The
outer box comes in 2 different sizes, which allows 1 or 2 dozen doughnuts to be
packed, with no tape needed due to the feature of the peel and seal ripper strip.
This not only decreased packaging waste, but also gave a better end consumer
experience.
Some of the bene昀椀ts they experienced were;
• Innovative plastic free packaging solutions
• Using board that is FSC® and BRC certi昀椀ed
• Being able to take advantage of carbon neutral deliveries
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